Project: This audit was part of a complex digital marketing project, including search engine optimisation, PPC advertising, retargeting. I was working as a usability consultant for the agency.
Client: a retailer selling wrist watches through e-commerce store and offline POS. Business exists for 15 years already, website offers more than 16000 goods and over 80 world brands.
Task: to increase sales, to find and resolve usability issues, to make website more convenient to users. Find possible reasons for low conversion on mobile devices.